Home | Press Room | Contact |

In The News

Press Release: Produce for Better Health Foundation Announces Non-Retail Honorees

Produce for Better Health Foundation announces Non-Retail honorees

2016 Industry (Non-Retail) Role Model and Champion Recipients


Hockessin, Del. – Produce for Better Health Foundation (PBH) is pleased to announce the 105 Fruits & Veggies—More Matters® Industry (Non-Retail) Role Models and Champions for 2016; 74 Role Models and 30 Champions.  The recipients will be formally acknowledged at an awards luncheon during PBH’s Annual Conference: The Consumer Connection in Scottsdale, Arizona, April 5-7.

“I’m very appreciative of the work that the following organizations from the fruit and vegetable industry demonstrated as well as for their respective efforts to increase the familiarity of the Fruits & Veggies—More Matters national health campaign, brand messages, and logo with consumers, specifically with Moms and their children,” says Elizabeth Pivonka, CEO of PBH. “These organizations placed the logo on approved packages, linked to FruitsAndVeggiesMoreMatters.org, included the logo in promotions and are strong advocates for PBH’s mission and the Fruits & Veggies—More Matters national health campaign.”

2016 Industry (Non-Retail) Role Models:

  • American Frozen Food Institute6
  • AJ Trucco2
  • Apio, Inc.1
  • Avocados from Mexico1
  • Natural Delights4
  • Barsotti Juice Company, Inc.5
  • Bayer4
  • Black Gold Farms4
  • Blue Book Services, Inc.6
  • Borton & Sons4
  • California Avocado Commission5
  • California Cling Peach Board4
  • California Strawberry Commission4
  • Campbell Soup Company4
  • Can Manufacturers Institute3
  • Canned Food Alliance5
  • Chelan Fresh8
  • Chilean Fresh Fruit Association2
  • Del Monte Foods, Inc.6
  • Del Monte Fresh Produce7
  • Dole Food Company5
  • Dole Packaged Foods, LLC3
  • Domex Superfresh Growers7
  • Florida Fruit & Vegetable Association3
  • Giorgio Fresh Mushrooms6
  • Green Giant Fresh2
  • Grimmway Farms4
  • Juice Products Association5
  • Luvo, Inc.1
  • Market Fresh Produce, LLC2
  • McEntire Produce, Inc.1
  • Monsanto Company6
  • Monterey Mushrooms2
  • National Watermelon Promotion Board2
  • Naturipe Farms, LLC3
  • Nestle USA3
  • Ocean Mist Farms2
  • Okanagan Specialty Fruits1
  • Pacific Coast Producers6
  • Pear Bureau Northwest6
  • Pink Lady America1
  • Potatoes USA3
  • Produce Business Magazine1
  • Produce Marketing Association5
  • Rainier Fruit Co., Inc.8
  • Red Sun Farms2
  • Robinson Fresh8
  • Ruiz Sales, Inc.5
  • Sabra1
  • Sage Fruit Company4
  • Seald Sweet/Greenyard1
  • Seneca Foods Corporation6
  • Southern Specialties2
  • StarKist Co.1
  • Stemilt Growers, Inc.9
  • Subway3
  • Sunkist Growers, Inc.5
  • Sun-Maid Growers of California7
  • Sysco/FreshPoint3
  • Taylor Farms3
  • The Morning Star Company1
  • The Oppenheimer Group4
  • The Packer5
  • The Produce News1
  • The Walt Disney Company6
  • Tomato Products Wellness Council2
  • Tree Top, Inc.1
  • U.S. Apple Association5
  • Ventura Foods3
  • Welch’s6
  • Wish Farms1
  • Wonderful Citrus4
  • ZESPRI Kiwifruit2

2016 Industry Champions:

  • Alliance for Food & Farming1
  • Bejo Seeds, Inc.2
  • Blue Marble Brands1
  • Brothers-All-Natural2
  • Chartwells K121
  • Chilean Fresh Fruit Association2
  • Dave’s Specialty Imports Inc.1
  • Driscoll’s2
  • Duda Farm Fresh Foods1
  • Earthbound Farms1
  • Frieda’s Specialty Produce2
  • Indianapolis Fruit Company2
  • Josie’s Organics, Braga Fresh Family Farms1
  • M&R Farms2
  • Mann Packing, Inc.1
  • Mariani Nut Company1
  • Mariani Packing Company, Inc.3
  • McDonald’s Corporation3
  • Michigan Apple Committee1
  • Midwest Food Products Association1
  • Mushroom Council1
  • Ocean Spray Cranberries, Inc.1
  • Sun World International, LLC1
  • Valley Fig Growers2


Additional information and the Industry Role Model and Champion criteria can be found on the PBH Foundation website.


Note: Superscript indicates the number of years that the organization has been an award recipient


Kristen Stevens, Produce for Better Health Foundation – kstevens@pbhfoundation.org or 302.235.2329, x312

About Produce for Better Health
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation.  Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health.  PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative.  Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.

PBH also chairs the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.  To learn more, visit www.NFVA.org.

Leave a Reply