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The Peachiest Food Blogger Conference Yet — California Cling Peach Board Sponsors the 2016 International Food Blogger Conference

Locally Grown Peaches to Be Served at Sacramento’s Premiere Farm-to-Table Event

Sacramento, CA, July 26th, 2016— The California Cling Peach Board (CCPB) announced today its sponsorship of the 2016 International Food Blogger Conference (IFBC) slated for July 28th-31st in Sacramento, California. The CCPB is looking to influence the influencers by sharing its locally-grown nutrition story with food bloggers from around the U.S. and world.

Grown throughout the state, California’s Cling Peach crop represents nearly 100 percent of all Cling Peaches grown for packing in glass jars, fruit cups, and cans, as well as peaches that are frozen for smoothies or baking. In order to dispel misperceptions, the CCPB is looking to make a point: California Cling Peaches are just as good (if not better) than fresh. The Board is hosting the Opening Night Reception and participating in the Culinary Fair and Expo in order to turn heads, change hearts and minds and re-introduce canned peaches to 250+ food-loving writers. In addition to yummy bites, the CCPB will be relying upon science. Thanks to a study conducted by Oregon State University (OSU) and the Linus Pauling Institute, the California Cling Peach industry has proven what peach growers have known all along: California canned peaches are nutritionally equivalent to their fresh counterparts, and some nutrients increase thanks to the canning process. Click here to view a short video overview of the study: http://www.youtube.com/watch?v=9aM_tlS6nY8

“We know from our research that when consumers learn about the health benefits of canned peaches and more about the process itself, they are much more likely to give us a try,” said California Cling Peach Chairman, Sarb Johl. “Our locally-grown message, taste and food safety record speak for themselves, and we’re hoping that by partnering with food bloggers, we can spread the message to those who will listen: moms, nutritionists, chefs, school foodservice directors, and others.”

In fact, a national survey of 2,700 moms showed that 94% of moms defined cling peaches as a “nutritious snack” when they learned that canning captures all of the fruit’s essential nutrients. The same survey noted that 100% of moms defined canned peaches as a “nutritious snack” when they learned that peaches are picked fresh and packed within 24 hours.

And because fresh peach season is so short, registered dietitians have begun singing the praises of California Cling Peaches as a way for consumers to enjoy the bounty of this nutritious summer fruit year-round.

“Only 33% of Americans are meeting the recommendation for fruit intake! In the middle of winter, when those fresh juicy summer peaches, pears and tomatoes are a distant memory, the canned fruit aisle can help you meet your fruit needs,” says blogger and registered dietitian, Laura Holtrop, MS.

The Opening Reception is slated for Thursday, July 28th, 5:30-7:30 pm; and the Culinary Fair and Expo is slated for Friday, July 29th, 5:00-7:00 pm. For a full IFBC event schedule, go to http://www.foodista.com/ifbc.

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Founded in 1996, The California Cling Peach Board is a California State Marketing Order, issued in furtherance of the desire of California’s cling peach growers to create an environment that enhances the use of cling peaches through promotion, advertising, consumer education, production and marketing research, establishment of grades and standards, and compilation of industry statistics.

For additional information or a high-resolution photo, please contact Ginny Hair at ginnyh@echopr.com or Adrienne Hegarty at adriennem@echopr.com.

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California Cling Peach Board Chairman, Sarbjit “Sarb” Johl is Awarded 2016 Agriculturalist of the Year

California State Fair Recognized Peach Grower and Industry Leader for his Decades-Long Commitment

Sacramento, CA, July 20th, 2016— Sarb Johl has proven that “California Grown” is much more than a statewide marketing campaign; it also applies to those who have dedicated their lives to leadership and service within the California agricultural industry. Recently, Johl received the

“2016 Agriculturalist of the Year” Award at the California State Fair’s Gala, at which The California State Fair annually recognizes the accomplishments and service of key individuals or organizations through a series of prestigious awards.

Johl is literally California grown. He grew up in Sutter County when his family first moved here from India in 1966, when he was 13 years old. He began farming with his father in 1976, after graduating from Yuba City High School and Cal Poly, San Luis Obispo. He served as Chairman of the Sacramento Growers Cooperative, a cling peach co-op, from 1986 to 1993 and has also served as a board member of the California Canning Peach Association. He was a founding partner of the Sacramento Valley Walnut Growers LLC., a walnut processing and marketing enterprise, and has served as Chairman of that organization since 2006. In addition to serving on the Northern California Growers Association for 12 years, he has been a Trustee of the Butte-Yuba-Sutter Water Quality Coalition, and is currently the Chairman of the California Cling Peach Board, a position he has held for the last 13 years.

However the arc of Johl’s leadership has not been without its challenges. For example, as Chairman of the California Cling Peach Board, Johl knows firsthand the perception battle that canned fruit faces when it comes nutrition. He, like many growers, believed that canned peaches were a nutritious choice and in 2013, he led the charge to let the science speak for itself. As a result, researchers at Oregon State University and the Linus Pauling Institute proved that not only are California canned peaches nutritionally “on par” with fresh, but that thanks to the canning process, many nutrients, such as folate and antioxidants, actually increase. Thanks to Johl’s vision, nutritionists, registered dietitians, school foodservice directors, retail buyers, moms and many more are now learning about the nutritional benefits of canned California Cling Peaches.

“When I started farming with my dad 40 years ago, I had no idea where that would lead me. It’s been an honor to work with so many committed peach and walnut growers and processors, researchers and innovators, and to volunteer my time for organizations that are making a difference for our industry,” said Johl. “While this award means so much to me, what matters most is that like my father, I have been able to lay the groundwork for my children and, hopefully, for my grandchildren. California agriculture is essential to our state, nation and world on so many levels. I am pleased that I’ve been able to play a part in ensuring the future of farming for generations to come.”

The Johl Family at the 2016 California State Fair Gala

(Pictured left to right, front row: Anu Johl Singh, Sureena Johl, Prabhjot Johl, Sarb Johl, and Kiran Johl Black. Pictured left to right, back row: Mithu Singh and Cameron Black.)

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Founded in 1996, The California Cling Peach Board is a California State Marketing Order, issued in furtherance of the desire of California's cling peach growers to create an environment that enhances the use of cling peaches through promotion, advertising, consumer education, production and marketing research, establishment of grades and standards, and compilation of industry statistics.

For additional information or a high-resolution photo, please contact Ginny Hair at ginnyh@echopr.com or Adrienne Hegarty at adriennem@echopr.com.

Continue Reading →